“As a mum myself, the amount of school kids who still skip the most important meal of the day is quite alarming. I think parents need a gentle reminder, that it’s so simple to prepare or even get the kids to prepare a bowl of cereal and milk, rather than let their child’s schoolwork suffer if they go to school hungry. At home, my priority is making sure my kids start their day in the best possible way. That gives them the energy to concentrate at school and get through the day ahead.”
Well if it’s a good enough theory for an Olympic athlete – then I’m guessing it’s good enough for most of us regular garden variety mums. Okay, let’s be honest, we all know kids need breakfast, it’s a no brainer (in more ways than one). But I didn’t know that research in new study by Professor Jenny O’Dea, University of Sydney shows many school aged kids still skip breakfast. It’s estimated at 2 in every classroom across the nation. Where’s the brain food parents?
In light of this research (and maybe some good marketing potential) Kellogg’s and Woolworths got together last month to hold a ‘Breakfast Crusade’ headed by former Olympian and mum-of-two Melinda Gainsford-Taylor (hence why she’s in the picci above) to get more Aussie kids eating breakfast. And to move thing along just a little further they’ve given me lovely gift pack of Kelloggs Cereals (plus bowls and spoons) to giveaway so we can get a little excited about all things breakfast. Don’t think anyone could complain about that one. Thanks Kelloggs
If you’d like to win follow the steps below:
- Leave a comment below telling me somewhere different you’d really love to have your own breakfast.
- If you are nice enough to share this giveaway on facebook or twitter please feel free to leave a second entry comment.
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- Please leave an email address that you check regularly – as giveaways are redrawn if you don’t respond within 4 days.
- Giveaway is open until Midnight on the October 16th 2012 and has a total value of approx $50
- (Check the T&C tab for full T&C).
- Disclaimer: All opinions are my own. I received a review copy of products from Kelloggs but no financial compensation for writing this post.